{"id":2345,"date":"2013-06-20T09:13:52","date_gmt":"2013-06-20T03:43:52","guid":{"rendered":"http:\/\/patriotsforumindia.com\/?p=2345"},"modified":"2013-06-20T09:13:52","modified_gmt":"2013-06-20T03:43:52","slug":"the-white-revolution-of-india-a-glorius-story","status":"publish","type":"post","link":"https:\/\/patriotsforumindia.com\/?p=2345","title":{"rendered":"The White Revolution of India : A Glorius Story"},"content":{"rendered":"

White Revolution of India\u00a0 –<\/p>\n

\"KURIEN\"<\/a><\/p>\n

read<\/p>\n

http:\/\/todpoint.com\/view-article.php?pid=80<\/a><\/p>\n

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\u2018Operation flood\u2019<\/strong> a program started by National Dairy Development Board (NDDB)<\/strong> in 1970 made India the largest producer of the milk in the world. This program with its whopping success was called as \u2018The White Revolution\u2019<\/strong>. The main architect of this successful project was Dr. Verghese Kurien,<\/strong> also called the father of White Revolution.<\/strong><\/p>\n

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In 1949 Mr. Kurien joined Kaira District Co-operative Milk Producers\u2019 Union (KDCMPUL), now famous as Amul<\/strong> voluntarily leaving a government job of dairy engineer.<\/p>\n

Kurien has since then built this organization into one of the largest and most successful institutions in India. The Amul pattern of cooperatives had been so successful, in 1965, then Prime Minister of India, Shri Lal Bahadur Shastri, created the National Dairy Development Board (NDDB) to replicate the program on a nationwide basis citing Kurien\u2019s \u201cextraordinary and dynamic leadership\u201d upon naming him chairman.<\/p>\n

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Operation Flood:<\/strong><\/p>\n

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The Operation Flood was completed in three phases:<\/p>\n

Phase I (1970-79):- <\/strong>During this phase 18 of the country\u2019s main milk sheds were connected to the consumers of the four metros viz. Mumbai, Delhi, Chennai and Kolkata. The total cost of this phase was Rs.116crores. The main objectives were, commanding share of milk market and speed up development of dairy animals respectively hinter lands of rural areas.\"Milk<\/a><\/p>\n

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Phase II <\/strong>(1981\u20131985):- <\/strong>The management increased the milk sheds from 18 to 136; 290 urban markets expanded the outlets for milk. By the end of 1985, a self-sustaining system of 43,000 village cooperatives with 42.5 lakh milk producers were covered. Domestic milk powder production increased from 22,000 tons in the pre-project year to 140,000 tons by 1989, all of the increase coming from dairies set up under Operation Flood.<\/p>\n

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Phase III (1985\u20131996):- <\/strong>The dairy cooperatives were enabled to expand and strengthen the infrastructure required to procure and market increasing volumes of milk. Veterinary first-aid health care services, feed and artificial insemination services for cooperative members were extended, along with intensified member education. It went with adding 30,000 new dairy cooperatives to the 42,000 existing societies organized during Phase II. Milk sheds peaked to 173 in 1988-89 with the numbers of women members and Women\u2019s Dairy Cooperative Societies increasing significantly.<\/p>\n

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Amul:<\/strong> (\u201cpriceless\u201d in Sanskrit. The brand name \u201cAmul,\u201d from the Sanskrit \u201cAmoolya,\u201d formed in 1946, is a dairy\u00a0cooperative in India. It is a brand name\u00a0managed by an apex cooperative organization, Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF), which today is jointly owned by some 2.8 million milk producers in Gujarat, India. The White Revolution\u2019s model dairy board was that of Amul. The whole program of NDDB was largely based the working of this dairy board. The three-tier \u2018Amul Model\u2019 has been instrumental in bringing about the White Revolution in the country.<\/p>\n

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Achievements of the White Revolution\"milk<\/a><\/strong><\/p>\n

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